When a word becomes a slogan, it starts getting treated as a concept. Yet, just because it gets used over and over again doesn’t guarantee that those who use the word, who consider it to be so meaningful, have actually conceived anything. In fact, people never start with an explanation of what exactly the discussion is about when they haul out their clever word. On the contrary, a proper slogan indicates someone in the know, spares the need for any further comment, and demands general agreement; this, no doubt, explains the popularity of slogans among those of our contemporaries intent on earning a bit of irrefutability for their otherwise quite personal opinions. On the other hand, slogans have earned a bad reputation among people mindful of the bad habit of using some shorthand to avoid reasons and explanations, and to kill off any attempts by others in this direction. To those who occasionally want to know something more precisely, fiddling about with slogans is a dishonest manner of discourse. It is a way of conjuring up necessities without any sensible basis and demanding general recognition for them — necessities that are in no way as necessary as the so eagerly bandied-about slogan would suggest. On the contrary, these necessities are intended to conceal interests and intentions that really deserve no recognition at all, but rather closer examination.