In the market economy, growth is an officially and quite generally recognized necessity. It is taken for granted that the growth of the economy is the precondition for prosperity; when growth slows down or actually stops altogether, there is a risk of want and need. Those who warn that continuous economic growth is an absurdity go more or less unheard in the culture section. Critics who maintain that a growth geared solely to immediate economic performance is too narrow a focus for society’s well-being and who call for broader criteria and values to be included are suspected of being anti-consumerist or anti-progress, or accused of ultimately having no idea of human nature and inherent human needs. Even the most sober reference to “natural limits of growth” will face the accusation of being divorced from reality. And indeed it is — reality being that those in charge of business definitely do not know or recognize any ‘natural limit’ that could thwart the economic purpose that is in effect and being practiced: a market economy needs growth. The only question is why? Where does this absolute necessity come from?